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PRICING COURSE OVERVIEW

Empower your company by learning the framework to evaluate and implement pricing strategies that optimize your organization’s objectives, whether it's capturing market share, achieving consistent revenue, targeting margin growth, launching successful products or taking on defensive strategies.

EXECUTIVE SUMMARY

Pricing can make or break a product launch. Being methodical and thorough will go a long way in ensuring that you have done your research and established process. This is important as there are a number of factors that can alter your approach and since the market is dynamic, you want to understand your pricing effect and how the market and competitor’s react so you can control and adjust your narrative.

 

Understanding your product or service adds value to your clients, determining where you are as you go to market, evaluating your cost basis and being adept on how your company’s actions are interwoven in a larger ecosystem that will respond in turn, are all things to be considered to achieve profit maximization.
 

CORE FRAMEWORK

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  • What are the steps of setting an initial price?

  • How do you modify the existing prices for your product and service?

  • How do you develop a pricing structure for your organization?

  • What are key pricing policies unique to your organization?

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