top of page
MODERN
RESEARCH SYSTEMS
Go To Market | Business Development | Pricing Strategy | SMB Advisory
All Posts


How SMB Owners Can Take Control of Their Cash Flow - A Story About My Parent's Gas Station
My parents owned a gas station in the 1970s. It was a Texaco station with a couple of bays and 3 pumps. It was located on Kennedy Blvd...
johnregino
Mar 242 min read
1 view
0 comments


Why Discounting Hurts Your Business More Than It Helps
As a pricing strategy consultant, I often see new clients want to dive into the deep end of the pool and discuss operational price...
johnregino
Mar 223 min read
1 view
0 comments

The Opportunity Cost of Working on Minor Tasks
Author Ben Hardy wrote in his recent book, Be Your Future Self Now, "7 Steps in Being Your Future Self" with step 2 focused on the topic...
johnregino
Mar 82 min read
0 views
0 comments


The Importance of Self-Awareness in Business Decisions - 3/1/2025
Something I read this morning in the Economist talked about air cover, specifically the use of drones in the Ukrainian-Russia conflict. ...
johnregino
Mar 13 min read
0 views
0 comments
Optimism Bias: The Silent Killer of SMB Financial Planning - 2/22/2025
My hand cramped and my forearms felt stiff...the same feeling I would get after an hour of rock climbing. I was working on the 8th...
johnregino
Feb 235 min read
3 views
0 comments

Why Your Business Is Not a Free Bank - 2/15/2025
Two quiet knocks at the door. That must be Laura. We invited her over to celebrate our housewarming. Opening the door, I hear, "Thank you...
johnregino
Feb 233 min read
1 view
0 comments


Why Most Businesses Run Out of Cash Before They Realize It - 2/8/2025
The frost came earlier than Joel expected. He was my local project manager and lived a town over in North River, in the shadow of Gore...
johnregino
Feb 233 min read
0 views
0 comments

Navigating a Cash Flow Crisis: 3 Steps to Survive and Thrive - 11/9/2024
It is the dead of winter, the early morning frost covered the sidewalk just enough to be slippery, my friend who owns the plumbing...
johnregino
Feb 232 min read
0 views
0 comments


Are You Overestimating Your Ability to Grow Revenue? - 10/29/2024
My Mom was 5'0" tall and depending on her mood, she grew to be 6'4". Her older siblings nicknamed her "baby". My sister and I were 6...
johnregino
Feb 232 min read
0 views
0 comments

Working 'In' Your Business Instead of 'On' It: What You Need to Delegate - 10/22/2024
I found a local Mexican restaurant just north of Portland, Oregon serving the best tinga de pollo you can imagine. "Chicken tinga" is...
johnregino
Feb 232 min read
0 views
0 comments

How Flexibility in Payments Can Increase Your Close Rates - 10/18/2024
My wife was a professional chef, cooking/meal planning comes easy to her. I can actually cook, meaning I can follow a recipe, but menu...
johnregino
Feb 231 min read
0 views
0 comments

Why You’re Losing Deals and Don’t Even Know It - 10/15/2024
My family and I arrived late last night to the airport. We got our bags promptly but missed the shuttle to long term parking by just a...
johnregino
Feb 231 min read
0 views
0 comments

Turning Liquidity Crises into Growth Opportunities - 10/9/2024
I don't have a green thumb, but my wife does. She often has me repotting plants into larger pots, and they grow bigger year after year....
johnregino
Feb 231 min read
0 views
0 comments

The Hidden Costs of Transaction Fees: Are You Giving Away Revenue? - 10/3/2024
What does an infrared thermal picture of a residential window have to do with business financing? The key linkage between the two is in...
johnregino
Feb 231 min read
0 views
0 comments

Why Entrepreneurs Underestimate How Much Capital They Really Need - 9/30/2024
Growing up one of my favorite toys was Evel Knievel's stunt motorcycle. He was always pushing the envelope and really believed he could...
johnregino
Feb 231 min read
1 view
0 comments
bottom of page